Content Optimization Questions
We get asked these things regularly. Thought it'd be easier to put answers in one place instead of repeating them over email.
What we actually do
Content optimization isn't about stuffing keywords or gaming algorithms. We help businesses in Thailand communicate more clearly with their actual audience.
Most companies have decent content buried under poor structure. We reorganize, clarify, and refine what's already there. Sometimes that means rewriting. Sometimes it's just better formatting.
The goal is simple: make your content easier to find and easier to understand. Both search engines and humans appreciate that.
Common Questions
How long does this typically take?
Depends on what you're starting with. A small business site with ten pages might take three weeks. Larger projects can stretch to two or three months. We don't rush because rushed work shows.
Do you work with Thai language content?
Yes, though most of our clients prefer English for broader reach. We've optimized content in both languages. The principles stay the same—clear communication and proper structure.
What if our content is really outdated?
That's actually common. We audit everything first, decide what's salvageable, and recommend rewrites where needed. Sometimes starting fresh is more efficient than patching old material.
Can you guarantee better rankings?
No one can ethically guarantee rankings. What we can promise is content that follows best practices and gives you a better chance. Results vary based on competition and industry.
Do we need to provide anything upfront?
Access to your existing content and analytics helps. We also need to understand your audience and business goals. A conversation usually covers it. No massive documentation required.
What happens after optimization is done?
Content isn't set-and-forget. We recommend periodic reviews, especially if your business changes or new competitors emerge. Some clients return quarterly, others annually.
What sets our approach apart
- We don't use templates. Every business has different needs, and cookie-cutter solutions waste everyone's time.
- Technical requirements matter, but readable content comes first. People need to understand what you're offering.
- We work with your existing team. You know your business better than we do. Collaboration produces better results.
- Honesty about limitations. If something won't work or isn't worth the investment, we'll tell you upfront.
- Focus on long-term improvement rather than quick fixes that fall apart in six months.
Still have questions?
If we didn't cover something here, just reach out. We'd rather answer specific questions about your situation than provide generic information.